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Examples
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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created
The IKEA effect - stitcher.io Dimitris Karapanos 2023
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In a series of studies in which consumers assembled IKEA boxes, folded origami, and built setsof Legos, we demonstrate and investigate the boundary conditions for what we term the “IKEAeffect” – the increase in valuation of self-made products.
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In a series of studies in which consumers assembled IKEA boxes, folded origami, and built setsof Legos, we demonstrate and investigate the boundary conditions for what we term the “IKEAeffect” – the increase in valuation of self-made products.
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